For two weeks Taylor teased her 57 million followers on
Twitter with the star-studded cast of the Bad Blood video and revealed their
kickass alias’. From Ellie Goulding as Destructa X,
Zendaya as Cut Throat to Cara Delevingne as Mother Chucker – one thing was for
certain, Bad Blood would be as fierce as a music video could be.
Remember in 2011 when Lady Gaga released her epic but
equally unnecessarily 13 minute long video for Marry The Night from her Born
This Way album? With all the promotion behind the Bad Blood video – and hype
behind the characters you’d be right in thinking surely Taylor was going to
take a leaf out of Gaga’s book and give us a mini film/project thing... right?
Well sadly not. Which really is unfortunate, because even
though the Bad Blood video is a complete triumph you can’t help but think;
“this should’ve been longer!” as some of cameos are that short it seems
pointless to even have them in the video in the first place. Like Hayley
Williams as The Crimson Curse who was only in the video for 8 seconds (I
counted). EIGHT SECONDS! Blasphemous!
While watching Bad Blood for the first time – pop music
enthusiasts all over the world (like me of course) might notice that they have
seen some aspects of the video done previously from Britney Spears’ Womanizer and Toxic videos. So it comes as no surprise that Joseph Kahn directed
all three videos, maybe it was done as a little homage to Ms. Spears –who
knows?
One thing is for certain though, sales for 1989 will sky
rocket again because of the heroic video and girls (and guys too) all over the
world will want to be as resilient as Taylor Swift as Catastrophe while still
looking that insanely pretty. The video is great; I can only hope that I find a
school for assassins’ with indestructible, fierce women as mentors. Major squad
goals.
Nat
The only problem
with Taylor Swift’s Bad Blood spectacle is that all that hype and all those
famous faces add up to a four-minute video. Doing a Gaga 10 minute
feature-length video would have been so worth all those film style posters and
whatever. Featuring stars like Cara Delevingne, Hayley Williams and Selena Gomez all in their alter
egos, the video is a hot mess of leather and explosions. Not complaining
though. It’s a good hot mess.
The inclusion of
Kendrick Lamar and introducing a much better beat than the album version of Bad Blood,
gives it that well-needed edge to stray from Shake It Off and Style. This, along
with the video, has made Swift a force to be reckoned with. Seems she has plenty
of friends to do without Katy Perry, who the song is rumoured to be about, with
a grand total of 16 leather-clad beauties and Lena Dunham.
And seeing Ellie
Goulding armed with an RPG in all that leather is a swoon-worthy sight to
behold.
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